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Published on:

30th Sep 2025

Popcorn Brain: Why we can't focus

This is the Daily Note. I'm James A. Brown. Harvard researchers call it popcorn brain.

When your mind jumps around like kernels in hot oil, you can't focus, you can't disconnect, and you're always scrolling. And no Wonder. Every minute, 139 million reels play on Instagram and Facebook. And our brains weren't built for all this.

And now we're addicted to the popping. The researchers who coined the term say we should limit ourselves to 20 minutes a day of scrolling twice a day. And honestly, good luck with all that.

When the average person checks their phone 96 times daily, that's once every 10 minutes, we're awake. So what do you think? Is your mind popping, too? And how should we address this? Let me know on jamesabrown.net, or on that note. I'm James A. Brown, and as always, be well.

How to reach me:

Email me: james@thedailynote.net

Call or text me at  (585) 371-8865.

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Transcript
Speaker A:

This is the Daily Note.

Speaker A:

I'm James A.

Speaker A:

Brown.

Speaker A:

Harvard researchers call it popcorn brain.

Speaker A:

When your mind jumps around like kernels in hot oil, you can't focus, you can't disconnect, and you're always scrolling.

Speaker A:

And no Wonder.

Speaker A:

Every minute, 139 million reels play on Instagram and Facebook.

Speaker A:

And our brains weren't built for all this.

Speaker A:

And now we're addicted to the popping.

Speaker A:

The researchers who coined the term say we should limit ourselves to 20 minutes a day of scrolling twice a day.

Speaker A:

And honestly, good luck with all that.

Speaker A:

When the average person checks their phone 96 times daily, that's once every 10 minutes, we're awake.

Speaker A:

So what do you think?

Speaker A:

Is your mind popping, too?

Speaker A:

And how should we address this?

Speaker A:

Let me know on jamesabrown.net, or on that note.

Speaker A:

I'm James A.

Speaker A:

Brown, and as always, be well.

Listen for free

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About the Podcast

The Daily Note with James A. Brown
Finding the extraordinary in the ordinary. 5 days a week, 90 seconds a day, on-air and online from sea to shining sea.
The Daily Note is a daily commentary podcast that finds deeper meaning in everyday moments. Host James A. Brown explores how our world really works through thoughtful observation and authentic storytelling.

Each short-form episode starts with something specific James noticed while walking downtown, a conversation overheard in a coffee shop, or a small detail that revealed something larger about modern life. These aren't political hot takes or partisan commentary. The Daily Note offers genuine reflection and systems thinking for busy professionals.
This daily podcast serves listeners who want intelligent analysis without the noise. Perfect for commuters, coffee breaks, and anyone seeking thoughtful perspective on current events, workplace dynamics, and American culture.

The Daily Note delivers smart commentary, personal storytelling, and practical insights in bite-sized episodes that respect your time and intelligence. New episodes Monday through Friday.

Commentary for people who want to understand their world better, not feel better about what they already believe.

To support my work and tell me what you think join me at JamesABrown.net.
Or email me at comments@jamesabrown.net.

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