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Published on:

30th Sep 2025

Popcorn Brain: Why we can't focus

This is the Daily Note. I'm James A. Brown. Harvard researchers call it popcorn brain.

When your mind jumps around like kernels in hot oil, you can't focus, you can't disconnect, and you're always scrolling. And no Wonder. Every minute, 139 million reels play on Instagram and Facebook. And our brains weren't built for all this.

And now we're addicted to the popping. The researchers who coined the term say we should limit ourselves to 20 minutes a day of scrolling twice a day. And honestly, good luck with all that.

When the average person checks their phone 96 times daily, that's once every 10 minutes, we're awake. So what do you think? Is your mind popping, too? And how should we address this? Let me know on jamesabrown.net, or on that note. I'm James A. Brown, and as always, be well.

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Email me: james@thedailynote.net

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Transcript
Speaker A:

This is the Daily Note.

Speaker A:

I'm James A.

Speaker A:

Brown.

Speaker A:

Harvard researchers call it popcorn brain.

Speaker A:

When your mind jumps around like kernels in hot oil, you can't focus, you can't disconnect, and you're always scrolling.

Speaker A:

And no Wonder.

Speaker A:

Every minute, 139 million reels play on Instagram and Facebook.

Speaker A:

And our brains weren't built for all this.

Speaker A:

And now we're addicted to the popping.

Speaker A:

The researchers who coined the term say we should limit ourselves to 20 minutes a day of scrolling twice a day.

Speaker A:

And honestly, good luck with all that.

Speaker A:

When the average person checks their phone 96 times daily, that's once every 10 minutes, we're awake.

Speaker A:

So what do you think?

Speaker A:

Is your mind popping, too?

Speaker A:

And how should we address this?

Speaker A:

Let me know on jamesabrown.net, or on that note.

Speaker A:

I'm James A.

Speaker A:

Brown, and as always, be well.

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About the Podcast

The Daily Note with James A. Brown
The Daily Note is a 60-second daily podcast hosted by James A. Brown.
The Daily Note is a 60-second daily podcast hosted by James A. Brown. Each episode delivers independent commentary on American life through small, honest observations. Brown notices the moments most of us feel but never say out loud. He asks questions about work, family, time, money, and the systems that shape how we live. This is not a news show and it is not a political show. It is a show about paying attention. If you have ever felt like you see something that nobody else is talking about, The Daily Note was made for you. New episodes every weekday.
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