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Published on:

23rd Feb 2026

Why Everyone Is Suddenly Loving the Midwest

The Midwest is making a surprising comeback, proving everyone wrong who wrote it off as just a flyover zone. According to the latest data from the Census Bureau, every single state in the Midwest experienced growth last year—yes, even while California and New York were busy hogging the spotlight. It seems like we might have swapped the affordable for the aspirational, and now, maybe, we’re realizing that the middle of the country offers something special. The coasts continue to grab attention, but the heartland is quietly filling up with people who appreciate what it has to offer. It’s funny how the most overlooked places can end up becoming the chosen ones. What do you think? I’d love to hear your thoughts on this surprising trend. The Midwest has long been dismissed as just the flyover zone, a place people leave in search of bigger dreams on the coasts. However, recent Census Bureau data flips that narrative on its head, revealing that every single state within this region has actually seen growth. It’s a surprising twist that challenges our perceptions about the Midwest, which is often overshadowed by the glitz of California and the hustle of New York. What could be driving this resurgence? Perhaps it’s the balance of affordability and quality of life that is attracting both individuals and families back to these states. As we dive deeper into the discussion, the conversation touches on the idea that maybe we’ve traded our aspirations for practicality, and now it seems we are coming full circle, recognizing the value in what the heartland has to offer. It’s fascinating to think about how the overlooked can suddenly become the desired, and this episode invites listeners to reflect on their own views about where they want to live and why. James A. Brown wraps up this thought-provoking note by encouraging us to share our perspectives, emphasizing the importance of community dialogue in shaping our understanding of these evolving trends.

Takeaways:

  1. The Midwest has defied expectations, showing growth across all states according to the latest Census data.
  2. Interestingly, the Midwest is the only region in America where every single state saw population growth last year.
  3. While everyone thought young people were leaving for the coasts, it turns out the Midwest is quietly filling up.
  4. It's fascinating to see how overlooked regions can sometimes become the most desirable places to live.
  5. We might be witnessing a shift where the affordable Midwest is becoming more appealing than the aspirational coasts.
  6. The conversation around regional growth suggests that perhaps we've been too quick to judge the flyover states.

Links referenced in this episode:

  1. jamesabrown.net


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Transcript
Speaker A:

This is the Daily note from jamesabrown.net Everyone wrote off the Midwest, you know, the flyover states, the places where young people leave.

Speaker A:

But the Census Bureau just told us something interesting.

Speaker A:

The Midwest is the only region in America where every single state grew.

Speaker A:

Last year, Everyone.

Speaker A:

Not California, not New York, but the Midwest.

Speaker A:

I don't know if it's the costs or the pace or something harder to name.

Speaker A:

Maybe we traded the affordable for the aspirational, and now we're trading back.

Speaker A:

The coasts still get the attention, but the middle, it's quietly filling up.

Speaker A:

It's funny how the overlooked places have a way of becoming the chosen ones.

Speaker A:

What do you think?

Speaker A:

Tell me your two cents.

Speaker A:

Leave a comment on jamesabrown.net on that note, I'm James A.

Speaker A:

Brown, and as always, be well.

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About the Podcast

The Daily Note with James A. Brown
The Daily Note is a 60-second daily podcast hosted by James A. Brown.
The Daily Note is a 60-second daily podcast from James A. Brown. Each episode delivers independent commentary on American life through small, honest observations. Brown notices the moments most of us feel but never say out loud. He asks questions about work, family, time, money, and the systems that shape how we live.
This is not a news show and it is not a political show. It is a show about paying attention. If you have ever felt like you see something that nobody else is talking about, The Daily Note was made for you.
New episodes every weekday on air and online. Learn more at jamesabrown.net

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